Till September 24th you can enjoy many innovations of automated and connected vehicles at the IAA in Frankfurt. Changes in automotive technologies and thus also in the business models of the automotive industry, brings new exciting challenges for us, too. This year again, we have created complex media content and IT-supported systems for the exhibition appearances of our customers.
Once again eder wins the intermedia-globe GOLD at the WorldMedia Festival 2017. The MAN image film for the TG vehicles was awarded as best submission in the category "Sales Promotions: Exhibitions". The prize-giving took place at the WorldMedia Festival on the evening of May 10th, 2017 in Hamburg.
The bvik event attracted participants and bvik members from all over Germany. Markus Kuhm (Director Sales at eder) explained in his lecture how process-based media production can quickly and cost-effectively meet the increasing media requirements. The topic attracted great interest among the participants and provided an opportunity for further professional exchange. (image source "bvik")
On Tuesday, April 04, 2017 we will be present at the Career Marketplace Media University (HdM) in Stuttgart. Here, you will have the opportunity to learn about the job and career opportunities in our dynamic and rapidly growing agency. Who is eder? What does eder offer? What are your possibilities with eder?
To these and many other questions you will receive an answer from our team at our exhibition booth 22 at the Stuttgart Media University. We look forward to seeing you!
The "Gregor International Calendar Award" is the most significant international calendar showcase in Europe. The Graphical Club Stuttgart e.V., the Baden-Württemberg Ministry of Economics and the Printing and Media Association Baden-Württemberg have been holding the renowned competition for 66 years already.
This year, over 800 calendars were submitted. The Daimler calendar "Shapes of Future Mobility" has received the "Gregor Award of Excellence" in the category "Future-oriented Product Communication". In a team with colleagues from the field of printing and finishing, eder received the award for the prepress implementation. In addition to this, our team advised on the use of the high-quality finishing alternatives such as luminescent paints, UV glossy/matt finish and embossing.
The award at this year's Gregor International Calendar Award is already the 25th for eder since 1977.
For over a decade, there has been a special award for print and media service providers. In addition to printing companies that have created extraordinary print products, the awards also honor media companies that use unusual solutions for their customers in media production. For the fourth time altogether, eder was nominee and winner in the "Crossmedia-Service Provider of the Year" category and was able to convince with an "integral visualization concept with innovation"! The deep know-how and the wide range of all aspects of 3D visualization is the core of cross-media system solutions implemented by eder.
We would like to take this opportunity to thank our colleagues, who realized the cross-media projects for our customers with great work and passion, as well as our customers themselves! A big thank you goes to the jury of 2016 for honoring our way of balancing tradition and innovation as well as our unique position features and our whole portfolio.
The 66th IAA Commercial Vehicle trade fair was held in Hanover from 22-29th September. This year's theme - "Driven by ideas" – was fully redeemed at the world's most important trade fair for transport, logistics and mobility with highlights in the area of connectivity, alternative engines and autonomous driving.
This year again, projects of eder were on site. By developing high quality and exciting product films, 3D animations and interactive applications such as apps for an optimized presentation of technical product innovations, our customers were able to present their portfolio convincingly and successfully.
Winning the Automotive Brand Contest again
Following the success in the previous year, we were able to achieve an award at the Automotive Brand Contest again in 2016. An international jury, consisting of independent experts, honored us in the category "Campaign" for the Fiat Panda TVC cross promotion, which was produced on behalf of FCA.
On Tuesday, 12.04.2016, we will be present at the Career Marketplace Media University (HdM) in Stuttgart. Here, you will have the opportunity to learn about the job and career opportunities in our dynamic and rapidly growing agency. Who is eder? What does eder offer? What are your possibilities with eder? To these and many other questions you will receive an answer from our team at our exhibition booth 27 and in form of a presentation in room 013 at 1.15 p.m. at the Stuttgart Media University.
eder Hamburg – Creating eye-catchers for 10 years!
In October 2005, eder Hamburg opened its office in the Große Elbstraße with just five employees. Within a few years, it has established itself not only locally, but also nationwide as a specialist for final artwork, adaptation and design of packaging and POS materials.
Since 10 years now, eder Hamburg´s portfolio circles around all aspects of pre-media for packaging, including prepress services for all printing processes, visualizations for pack shots and product database management. To make sure, that all supported products will be presented at the point of sale with an expressive and colorful look.
Today, the team led by Göran Roessel has grown to twelve employees and serves well-known brands from the food and cosmetic industries with a broad range of expertise, creative ideas and its love for precision. With the move to the Zeughausmarkt in April 2013, eder Hamburg transferred its office even closer to the center of the city and welcomes its customers since in a modern location.
In this way, we want to thank all our customers, business partners and employees for the ongoing support! We look forward to exciting and challenging projects in the coming 10 years!
Automotive Brand Contest: Next award for eder.
The animated product presentation of the Mercedes-Benz Metris has brought the second high-ranking award for eder. At the Automotive Brand Contest (abc) we were awarded in the category "Digital". For the same project we recently have received the Red Dot Award. Two prestigious awards within a few weeks - that makes us very proud!
eder wins Red Dot Award.
Renowned Award: The Red Dot Award 2015 in the category Communication Design 2015 / Film & Animation goes to eder. An animated product presentation of the Mercedes-Benz Metris was awarded. The film explains a professional audience - buyers, builders and suppliers of commercial vehicles - the technical advantages of the new transporter for the US market.All animations and scenes in the presentation were designed by eder and visualized by eder from the processed construction data of the Metris using 3D technology. The aim was to present the most important product features easy to understand and at the same time emotionally and in visual high quality.
The presentation film for the launch of the MAN truck TGX D38 has convinced the jury at the International Questar Awards in New York/USA and won a Silver Award in the category "Corporations: Product/Service Promotion".
The Questar Awards are presented annually since 1991 for video works in the field of advertising, DVD, TV content, in-house videos and web links within 76 categories. This year almost 100 works from 8 countries including Australia, Canada, Denmark, Germany, Hong Kong, Singapore, Russia, China and the USA were submitted.
For the first time, eder wins gold at the WorldMedia Festival 2015. The MAN presentation film for the TGX D38 engine was awarded as best submission in the category "Sales Promotions: Exhibitions". The prize-giving took place at the WorldMedia Festival on the evening of May 6th, 2015 in Hamburg. In the winning presentation film, spectacular driving sequences of two MAN trucks switch with detailed animations of the newly developed technical highlights of the MAN drive technology. Responsible for the dynamic storytelling, the concept development, art direction, the shooting of the live-action film sequences in Spain and the 3D animation of the art components, eder could rely on its production expertise of many years of CGI know-how in the automobile industry.
Details: Title for submission: MAN presentation film for the TGX D38. Category: "Sales Promotions: Exhibitions" Length: 03min 08sek
About the WorldMedia Festival Award: The WorldMedia Festival is organized by intermedia in Hamburg. As part of the accompanying awards, international outstanding work in the fields of film, TV, Web, Web TV and print are being awarded. According to intermedia, the award enjoys the highest reputation especially in modern communications and media industries. Therefore, the WorldMedia Festival Award is considered one of the highest honors in this sector. In 2015, over 700 samples of creative work were submitted in the WorldMedia Festival.
Concerning the visualization and the production of media content for technically complex products, broad technological knowledge and a good project management is required. As an internationally established full-service provider, eder offers both. Already since the company was founded in 1969, eder has asserted itself in the balancing act between tradition and innovation in a constantly changing business environment, with currently 95 employees.
For marketing, communication and documentation of highly complex products, media content is needed, which meets the high demands on product correctness, functional description and variant representation. To produce this kind of media content, for example for the automotive industry, eder relies on the special expertise of its continuously trained staff, on a first-class technical equipment and on its own inhouse production pipelines, especially developed for its industrial customers.
eder produces content often already during the development and design phases of the products themselves. Complex 3D models, that arise on the basis of the technical construction data, serve as a starting point for creating visual content.
eder has opened an office in Verona at the beginning of 2014. With this step, eder is strengthening and expanding its activities as a full service supplier of marketing content for the northern Italian market.
While realizing individual projects for renowned Italian industrial clients and brands such as Maserati or Ferrari in recent years, eder now proceeds a step ahead with the opening of an own location in Verona, the first outside of Germany. Through our Italian colleagues, it is now possible to provide first class individual service to our clients covering the complete portfolio of eder. Especially our comprehensive range of services for the creation of marketing content will be very attractive and interesting for our customers. In this aspect, eder provides 3D data preparation, visualization for stills and animation and the appropriate adaptation for specific media, thus representing a true one-stop-shopping experience for marketing content, which is hardly available in that form in the Italian market so far. Due to the local presence, we are now much closer to our clients. And by being able to understand the needs of our Italian customers much better, we will be able to realize them faster and even more satisfying.
Would you like to learn more about our service portfolio or to get in touch with our colleagues in Verona personally? Contact details can be found under Contact --> Studio Italy. And our website now speaks Italian, too.
eder wins twice!
In the PrintStars 2013, the Innovation Award of the German Printing industry, eder has achieved the 2nd prize with the annual report of the BMW Group in the category »Annual Reports« and won SILVER.
In addition, eder won BRONZE for the 3rd prize with the Mercedes-Benz customer mailing "The new Actros Volumer - For everyone, who needs a lot of space." in the category »Direct mailings«.
Eleven halls, 230,000 square meters of floor space – the IAA opened its doors on September 12th. For about two weeks, everything revolves now around the automobile in Frankfurt and many of our customers present their new models.
Thanks to many years of good cooperation with our automotive customers, we have built up an excellent know-how in terms of their products, as well as the communication and distribution channels. Our CGI specialists were contracted already months ago to produce virtual models for all kinds of 3D visualization for the IAA. Technical retouching of vehicles and 3D data formats for specified model variants were created.
Our 3D and 2D artist have the eye for visually perfect artwork and animations and the experience for the technical adaptation of marketing content for cross-media use.
With our in-house developed security software eSQUIC, unpublished digital images can be marked to keep track of their use, even when they have been integrated in digital media. A feature, that is of extreme interest in connection with the high safety requirements of the automotive industry with regard to new vehicle models that have not yet been presented to the public.
bauma 2013 – Intenational Trade Fair for Construction Machinery, Building Material Machines and Equipment, 15 - 21 April, Munich
During the bauma 2013 MAN Truck & Bus presents their new Euro 6 vehicle-generation with new campaign motifs from eder. Our other customers like Herrenknecht or Liebherr are as well present during the bauma 2013.
eder Hamburg GmbH moves into a new office building
After more than seven years in Große Elbstrasse we have found a new domicile for our Hamburg office on Zeughausmarkt. The more central location will shorten the distance to our clients and benefit our employees due to the better infrastructure. As an important contribution to climate protection, we consciously opted for an ecologically sustainable energy supply from Greenpeace Energy. We look forward to future growth!