Digitalisation impacts on every aspect of life, including your marketing and sales communication in particular. In fact, the process of advertising your entire product portfolio in the many relevant channels has become very complex. Maintaining product advertising that is both up to date and appealing in the media you use is a demanding task, so there’s no harm in asking for a little help. And that’s what we’re here for.
These days, product communication just wouldn’t be possible without prepared product data. You can’t develop a film animation or visual product configurator without a 3D model of your product – that much is clear. But even a computer-generated campaign image or a printed price list requires a collection of product information.
You may be asking yourself, ‘Isn’t product data management something we do ourselves?’ It is, but we go one step further. We transform your product data into a digital image of your products, thus bringing together product information from development, marketing and sales.
Once the data pool has been created, for instance in the form of a 3D data model suitable for visualisation, we use it to develop images, films, configurators and interactive media which effectively showcase and describe your products and their many variants. And this isn’t just a one-off deal. Our processes ensure that an up-to-date digital data model accompanies your product at all times throughout the entire product life cycle – for product communication which is always current.