ECR Award
Winner 2023
Best management performance for the customer
ECR Award
The ECR Award (Efficient Consumer Response) honors collaborative projects across different companies that have significantly increased customer satisfaction and improved the efficiency of the supply chain.
GS1
GS1 is an international organization focused on developing global standards – 24 standards in more than 20 industries to date. GS1 works closely with companies in more than 150 countries around the world to improve supply chains and processes.
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Winning
Arguments
product
images
In today’s digital world, every product needs to have a image to be seen online.
new
standard
For a consistent shopping experience, every product image must follow the same set of rules.
ready for the
future
By creating a new future poof standard, we are laying the foundation for the future of shopping.
No pictures
No sales
Blind trust has never worked in online shopping – we need to see what we buy. That’s why it is necessary to present every product digitally in order to sell it successfully.
Media Asset Expert Group
ECR Winners
The GS1
Rulebook
Universal product communication – unthinkable until recently. Here are the four simple rules that changed the future.
standardized
image creation
Error-free production
through definition of a
GS1 image standard.
centralized
data transfer
Redesigned transfer of
product information
and images.
standardized
labeling
Visible or hidden – all
metadata must be labeled
in a consistent manner.
highest
quality
Consistent quality
through continuous
image quality checks.
The official GS1 winner movie
Dennis Ellinghausen Agentur eder
Dennis Ellinghausen
eder Business Development & GS1 Member
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