Certified product images mandatory from 02/2023
However, managing and sharing product images are often a source of frustration and drain on resources. More often than you’d think, business will take extra photos of products where 3D packshots are already out there – but nowhere to be found when they’re needed. Without standard image formats to grease the wheels, sharing image files between manufacturers and external businesses becomes a tricky and inefficient affair.
Efficient and cost-effective use of product images
The GS1 group looked closely at the production of images and media assets, and the naming of media files. Together, its experts worked out a comprehensive tick-list for photography, marketing, eCommerce, print and asset management, and developed a global standard extending to all parties. As well as establishing consistency in the creation and processing of media assets, this will also cover web shop images, instore TV and shelf space optimisation, plus advertising images from different angles.
A global standard for production of product images and media assets
Central provision of product data for external businesses
Our goal is to provide stellar communication of your products. We offer you everything from consultancy and concept design to creative and technical implementation in-house. Highly capable artwork management and asset management systems smooth internal sign-offs and help with centralised provision of product data for external businesses.