MINI Australia

Fast and agil – The MINI online configurator

MINI is a brand of myriad possibilities, so what better tool to showcase its penchant for diversity than an online configurator? We used our automated media production system to produce 65,000 images on demand and in real time for MINI Australia. Customised for the various 3-door and 5-door Hatch, Convertible, Clubman and Countryman models offered in the Australian market, the configurator is capable of replicating all the available equipment lines.