{"id":22171,"date":"2022-03-09T09:00:46","date_gmt":"2022-03-09T07:00:46","guid":{"rendered":"https:\/\/eder.de\/blog\/2022\/03\/09\/optimised-product-data-is-the-key-to-the-metaverse\/"},"modified":"2023-02-13T09:36:36","modified_gmt":"2023-02-13T07:36:36","slug":"metaverse-optimised-product-data","status":"publish","type":"post","link":"https:\/\/eder.de\/en\/blog\/2022\/03\/09\/metaverse-optimised-product-data\/","title":{"rendered":"Optimised product data is the key to the metaverse"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Headline” module_class=”grey_gradient_wrapper” _builder_version=”4.9.4″ _module_preset=”default” background_image=”https:\/\/eder.de\/wp-content\/uploads\/2021\/07\/premium_product_communication.jpg” background_position=”center_right” da_disable_devices=”off|off|off” locked=”off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”Grau” module_class=”grey_box” _builder_version=”4.9.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Headline” module_class=”grey_gradient_headline” _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Top Headline” module_class=”blog_main_headline” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Optimised product data is the key to the metaverse<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Blog-Profilbild” module_class=”blog_wrapper_profilbild” _builder_version=”4.11.1″ _module_preset=”default” width=”100%” max_width=”100%” animation_style=”fade” animation_duration=”500ms” da_disable_devices=”off|off|off” locked=”off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.1″ _module_preset=”default” width=”100%” custom_padding=”||||true|true” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”blog_spalte_profil” _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/eder.de\/wp-content\/uploads\/2021\/11\/Robert_Laub-1-scaled.jpg” alt=”Robert Laub ist Gesch\u00e4ftsf\u00fchrer der Agentur eder und Experte f\u00fcr Digital Twin und Online Produkt-Konfiguratoren.” title_text=”Robert_Laub” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Name” module_class=”blog_profil_headline” _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Robert Laub<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Beschreibung” module_class=”blog_profil_beschreibung” _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Managing partner agency eder<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”blog_spalte_socialmedia” _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Facebook” module_class=”social_media_icons” _builder_version=”4.9.4″ _module_preset=”default” text_text_color=”RGBA(0,0,0,0)” global_colors_info=”{}”]\"Facebook\"<\/a>[\/et_pb_text][et_pb_text admin_label=”Instagram” module_class=”social_media_icons” _builder_version=”4.11.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]\"Instagram\"<\/a>[\/et_pb_text][et_pb_text admin_label=”LinkedIn” module_class=”social_media_icons” _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”]\"LinkedIn\"<\/a>[\/et_pb_text][et_pb_text admin_label=”YouTube” module_class=”social_media_icons” _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”]\"YouTube\"<\/a>[\/et_pb_text][et_pb_text admin_label=”Xing” module_class=”social_media_icons” _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”]\"Xing\"<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text Abschnitt 1″ module_class=”text_wrapper” _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=” display: flex;|| flex-direction: column;|| max-width: 800px;|| margin: 0 auto !important;|| margin-top: 3% !important;” da_disable_devices=”off|off|off” locked=”off” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”display: flex;||flex-direction: column;||margin: 50px 50px 0 50px !important;||” custom_css_main_element_phone=”display: flex;||flex-direction: column;||margin: 0 20px!important;” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”category-blog” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”]The appetite of the metaverse for dynamic content is increasing the demand for images, streams, animations and interactive content on a pretty much constant basis, while lead times are getting shorter all the time and budgets are shrinking. Against this backdrop, the focus of marketing \u2013 alongside the usual strategic and conceptional concerns \u2013 will be frequently on how the assets are created and deployed (mostly using CGI). It also makes a lot of sense to look closer at the data structures of the development departments when it comes to marketing. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Zitat 1″ module_class=”zitat_noah_wrapper” _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=”display: flex;||width: 55%;||flex-direction: row;||margin: 50px 0 !important;” da_disable_devices=”off|off|off” locked=”off” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_phone=”display: flex;||flex-direction: column;||padding: 50px 20px !important;” custom_css_main_element_tablet=”display: flex;||width: 60%;||flex-direction: row;||margin: 50px 0 !important;” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”Bild” _builder_version=”4.11.1″ _module_preset=”default” background_image=”https:\/\/eder.de\/wp-content\/uploads\/2021\/11\/Bild_1.jpg” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”display: none;”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=”justify-content: center !important;” global_colors_info=”{}”][et_pb_text admin_label=”Zitat” module_class=”blog_ausbildung_zitat agentur_text_gradient” _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=”font-size: 30px;||line-height: 1.2;||font-style: italic;||padding: 20px 50px;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”font-size: 25px;”]<\/p>\n

Digging deeper into the \u201cdata mine\u201d often reveals some genuine treasures.<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text Abschnitt 2″ module_class=”text_wrapper” _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=” display: flex;|| flex-direction: column;|| max-width: 800px;|| margin: 0 auto !important;|| margin-top: 20px !important;” da_disable_devices=”off|off|off” locked=”off” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”display: flex;||flex-direction: column;||margin: 0 50px !important;||” custom_css_main_element_phone=”display: flex;||flex-direction: column;||margin: 0 20px !important;||” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”category-blog” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”]More often than not, raw data is available which, when prepared and processed intelligently, can lead to faster-acting assets that are right for the product and deliver on quality. Here, it is important to expand and optimise the existing data structure \u2013 and potentially feed in additional information such as configuration and sales logic \u2013 for visualisation purposes. In an ideal scenario, you will then be able to generate the right kind of individual assets at the push of a button.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Zitat 2″ module_class=”zitat_noah_wrapper” _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=”display: flex;||max-width: 1000px;||left: 100px !important;||margin: 0 auto!important;||flex-direction: row;||margin-top: 80px!important;||margin-bottom: 50px !important;” da_disable_devices=”off|off|off” locked=”off” collapsed=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”display: flex;||flex-direction: column;||padding: 50px 20px !important;” custom_css_main_element_tablet=”display: flex;||width: 60%;||flex-direction: row;||margin: 50px 0 !important;||margin-left: 40% !important;” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”Grau” _builder_version=”4.11.1″ _module_preset=”default” background_color=”#f2f2f3″ custom_css_main_element=” background-color: #F2F2F3;||\t\ttop: -15% !important;|| position: absolute;|| margin-left: 20%!important;|| height: 100%!important;|| width: 50%;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Bild” _builder_version=”4.11.1″ _module_preset=”default” background_enable_image=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/eder.de\/wp-content\/uploads\/2022\/02\/Datenaufbereitung_Agentur_eder.jpg” title_text=”Datenaufbereitung_Agentur_eder” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=”justify-content: flex-end !important;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=”justify-content: center !important;” global_colors_info=”{}”][et_pb_text admin_label=”Zitat” module_class=”blog_ausbildung_zitat agentur_text_gradient” _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=”font-size: 30px;||line-height: 1.2;||font-style: italic;||padding: 20px 50px;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”font-size: 25px;”]<\/p>\n

You often hear concerns from industry about the work involved in \u201craising the treasure\u201d.<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text Abschnitt 3″ module_class=”text_wrapper” _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=” display: flex;|| flex-direction: column;|| max-width: 800px;|| margin: 0 auto !important;|| margin-top: 20px !important;” da_disable_devices=”off|off|off” locked=”off” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: flex;||flex-direction: column;||margin: 0 50px !important;” custom_css_main_element_phone=”display: flex;||flex-direction: column;||margin: 0 20px!important;||” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”category-blog” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”]\u201cSingle data source\u201d optimisations lead to very substantial synergies when it comes to the output from this data. Plus, with the right agency support, the work involved can be focused effectively on the production pipeline \u2013 using expertise in the fields of engineering, sales logic, visualisation know-how and IT. So the blood, sweat, tears (and expense) can then be kept at a much lower level than many would suspect.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Zitat 3″ module_class=”zitat_noah_wrapper” _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=”display: flex;||width: 55%;||flex-direction: row;||margin: 50px 0 !important;” da_disable_devices=”off|off|off” locked=”off” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_phone=”display: flex;||flex-direction: column;||padding: 50px 20px !important;” custom_css_main_element_tablet=”display: flex;||width: 60%;||flex-direction: row;||margin: 50px 0 !important;” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”Bild” _builder_version=”4.11.1″ _module_preset=”default” background_image=”https:\/\/eder.de\/wp-content\/uploads\/2021\/11\/Bild_1.jpg” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”display: none;”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=”justify-content: center !important;” global_colors_info=”{}”][et_pb_text admin_label=”Zitat” module_class=”blog_ausbildung_zitat agentur_text_gradient” _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=”font-size: 30px;||line-height: 1.2;||font-style: italic;||padding: 20px 50px;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”font-size: 25px;”]<\/p>\n

Just as there are no diamonds without a mine, there can be no metaverse without the content to feed it.<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text Abschnitt 4″ module_class=”text_wrapper” _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=” display: flex;|| flex-direction: column;|| max-width: 800px;|| margin: 0 auto !important;|| margin-top: 20px !important;” da_disable_devices=”off|off|off” locked=”off” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: flex;||flex-direction: column;||margin: 0 50px !important;” custom_css_main_element_phone=”display: flex;||flex-direction: column;||margin: 0 20px!important;||” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”category-blog” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”]Wondering how you can use the Metaverse as a company? Get advice from our experts on how to harness your product data management to optimal effect for marketing visualisation and how to hook up an efficient content production pipeline for your assets. Please use our contact form<\/a>.
\nSo, in the same way as you need mines to get your hands on those shiny diamonds, if there\u2019s no content there will be no metaverse. And generating well-targeted content efficiently and quickly is only possible when the right quality of product data is in place.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Abbinder” _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=”margin-top: 100px !important;||background-color: #373B3E;||max-height: 365px !important;||\tdisplay: flex;||\tflex-direction: row;||\tflex-wrap: nowrap;||\talign-content: flex-start;||\tjustify-content: space-between;||\talign-items: stretch;||\tcolor: #fff;” da_disable_devices=”off|off|off” locked=”off” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”height: 100% !important;||width: 100% !important;||margin-top: 100px !important;||background-color: #373B3E;||\/*max-height: 365px !important;*\/||\tdisplay: flex;||\tflex-direction: column;||\tflex-wrap: nowrap;||\talign-content: flex-start;||\tjustify-content: space-between;||\talign-items: stretch;||\tcolor: #fff;||” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”Box mit HG” _builder_version=”4.11.1″ _module_preset=”default” background_color=”#373e3b” background_enable_image=”off” background_position=”center_right” background_last_edited=”on|desktop” custom_css_main_element=”\twidth: 40% !important;||\tcolor: #fff;||\tbackground-size: cover;||\tdisplay: flex;||\talign-items: center;||\tflex-direction: column;||\tjustify-content: center;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100% !important;||height: 100% !important;||\tcolor: #fff;||\tbackground-size: cover;||\tdisplay: flex;||\talign-items: center;||\tflex-direction: column;||\tjustify-content: center;”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Dive into the Metaverse!” module_class=”leistung_accordion_box_headline” _builder_version=”4.11.1″ _module_preset=”default” custom_css_main_element=”padding: 80px 60px !important;||text-align: right !important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”padding: 80px 60px !important;||text-align: center !important;”]Dive into the Metaverse![\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Dataprep-Seite” _builder_version=”4.11.1″ _module_preset=”default” background_image=”https:\/\/eder.de\/wp-content\/uploads\/2022\/03\/Digital_City.jpg” custom_css_main_element=”display: flex;||\twidth: 60% !important;||\tflex-direction: column;||\tflex-wrap: nowrap;||\tjustify-content: center;||\tpadding: 60px !important;|| padding-left: 25% !important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” 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Just as there are no diamonds without a mine, there can be no metaverse without the content to feed it.<\/p>\n","protected":false},"author":7,"featured_media":22088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[45],"tags":[],"class_list":["post-22171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"\nThe metaverse: connecting the digital and physical worlds | eder<\/title>\n<meta name=\"description\" content=\"Ready for the metaverse! Prepare, manage and roll out products digitally. Meticulous data preparation is the key. 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